Entrepreneurial companies today must become marketing oriented in order to win the 21st Century consumer. In today’s extremely crowded marketplace it's important to focus on marketing instead of selling.

Yes folks, chaos reigns throughout the land on the subject of Marketing! I learned early on that we all have different understandings about the meaning of the word MARKETING!

The best way to leverage your time and marketing dollars is to enter into a cooperative marketing venture with other businesses.

The following eight keys are an overview of the marketing concepts that are used by large corporations’ world wide to drive their success.